From 2014 to 2016, I served as Localvore Today’s Campaign Coordinator and Editor-in-Chief.
Responsibilities: I Instituted the company blog — The Daily Beet — and content marketing strategy highlighting our clients: local businesses, farms, and restaurants. I wrote, photographed, and illustrated the majority of articles; I scouted, hired, and managed writers in Vermont, Maine, New York City, and Chicago. I built guidelines for company-wide brand voice.
I collaborated with the sales team and clients to create daily marketing campaigns sent to 20k+ email subscribers on tight deadlines.
Connecting Community
to Local Business
The Daily Beet (since unpublished) shared stories of the clients Localvore works with, the community Localvore is part of, and staff:
Localvore Today’s business model relied on building an email database of engaged contacts and customers. We carried our visual identity throughout our communications, including this email campaign sharing the launch of new features with our audience.