SHELBURNE FARMS
Shelburne Farms is a working farm and education nonprofit on a mission to inspire and cultivate a sustainable future.
Responsibilities: I own social media content generation, strategy, and management (90K+ audience over Ig, Fb & Tw); build monthly newsletter sent to 25k+ subscribers; lead photographer; support owned media (articles, video, educational resources), and marketing efforts.
I serve as the communications liaison for the newest enterprise, the Farm Store, which was created to reroute the organic Market Garden produce from the Inn Restaurant (closed in 2021 and 2021) to curbside takeout offerings.
Celebrating our
Local Food System
Instagram is the Farm’s fastest growing social media platform (33% growth since January 2020 with 35.8K total followers). Below is a selection of posts created to education for sustainability, connect people to the food they eat, and showcase the working landscape that makes Vermont so beautiful.
The Farm Blog tells the longer stories of the Farm, giving our audience the chance to dive deep into the organization’s work.
I design print marketing assets to promote the foods and products produced on the Farm, including postcards, brochures, banners, and menus.
Left: postcards placed in customers’ bags to market the newly opened Farm Store.
Right: the facing page of the Inn Restaurant’s seasonal menu, updated monthly to reflect the agricultural activities of the Farm.
Select to enlarge.
Through photography, I capture the working farm, forest, kitchen, and programming of Shelburne Farms.
